The Mission
Client
The Navy
Recognition
2 x AWARD Bronze
3 x Adstars Shortlist
Campaign Tech Awards Shortlist
Campaign Brief The Work
The Navy needed to recruit submariners, a job which entails working and living onboard highly classified submarines. Our challenge was to show off the thrilling nature of the job, without compromising our national security.
We created The Mission. An interactive text-based mission simulation that put our audience in the shoes of an Australian Navy Submariner. We skirted national secret protocol by describing, rather than showing, leaving the rest to their imagination.
The Mission captivated an audience of over 15,000 high quality candidates for an average of 26 minutes with a bounce rate of just 6% during the entire campaign.
