The 1 of 1 Series
Client
Coopers Brewery
Recognition
Cannes Shortlist
5 x AWARD Shortlist
Ciclope Finalist
LBB Work of the Month
Best Ads
‘Forever Original’ has been Coopers tagline for the last 162 years. And it was high time they reminded Aussies it wasn’t all talk.
We created a campaign comprised of hundreds of certified 1 of 1 original artworks and featured each one in its own unique OOH billboard. We had 1 of 1’s made from stained glass, sheep, laundry, brick pavings, clouds, jelly, anything and everything. Each artwork was hand signed by it’s creator and only ever appeared in the wild once. No repeats. No copies. Now that’s pretty bloody original don’t you think?
Hundreds and hundreds of thanks goes out to the team at Glue Society, the legendary Paul Bruty and for every human, dog, tree, cloud, sheep, banana, peg, brick that contributed.